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SAN MATEO, Calif., Nov. 8, 2023 /PRNewswire/ — Applitools, the leader in AI-enabled test automation, today announced it has appointed Alex Berry as Chief Executive Officer (CEO), Keri Cook as Chief Marketing Officer (CMO) and Tom van Gorder as Chief Revenue Officer (CRO).

The latest additions to the executive team come as Applitools reports its strongest year to date. The company reached profitability by dramatically expanding current customer relationships and expanding in new markets. The team is ideally positioned to help Applitools evolve from the industry’s best visual testing solution to a complete platform offering. The new leadership team will help take the company to the next level and win in the important and growing application testing market. Gil Sever, Applitools’ co-founder and former CEO, will stay with the company as a Board Member. Applitools’ other co-founders, Moshe Milman (COO) and Adam Carmi (CTO), will continue in their current roles. 

Alex Berry, CEO of Applitools 

Berry is a results-driven technology leader who excels in transforming businesses and helping them scale. He has experience from start-ups to Fortune 500 companies. Companies Berry led have benefited from his ability to drive change, operational excellence, along with his GTM expertise. Berry also has deep experience with M&A strategy and integration, a commitment to exceeding targets, and a proven track record of creating shareholder value. Berry previously served as President of Sonatype, where he was responsible for all day-to-day operations and GTM functions. He will help to accelerate Applitools’ growth as an end-to-end test automation platform. 

“I am honored to join Applitools as CEO at such a pivotal time in the company,” said Berry. “I am excited for this rare opportunity to support Applitools as it becomes the leader in the AI-powered testing tools space and will help continue to scale the company organically and through acquisitions. I look forward to leading Applitools, to expanding our ability to serve our customers, and to dominating the application testing tools market. We have the team and the products to build a special company, one that transforms the economics of how customers build and deploy software.”

“I am thrilled that we have added an executive of Alex’s caliber to the Applitools team,” said Sever. “Over the past decade, Applitools has been my passion, and I am proud of how far we have come in that time. We have more than 400 customers who use our products and leverage AI to do more testing at a dramatically lower cost. Alex is a seasoned executive and a great cultural fit for us. I am excited about the new leaders we are bringing to the company and the investments Thoma Bravo is making in our business. I will continue to serve our customers and employees as a Board Member and remain committed to the success of the company.”

Keri Cook, CMO of Applitools

Cook brings 15 years of experience leading marketing at SaaS and technology companies. Cook takes a data-driven approach to marketing and builds strong relationships and collaborations with sales, strategy, product and services teams. Cook was a founding member of the Clarabridge team that helped drive tremendous growth through a $1.125B acquisition. Prior to joining Applitools, Cook was Head of Demand Generation for Campaign and Events at Qualtrics. 

“This is an exciting time for me to join the Applitools executive team,” said Cook. “I am passionate about working with high-growth technology companies to help take their marketing initiatives to the next level. Applitools already has a powerful marketing engine, and I look forward to building on its GTM and demand generation activities to support overall company growth.” 

Tom van Gorder, CRO of Applitools

van Gorder brings more than 30 years of experience in the software industry, with a proven track record of driving growth, innovation, and customer success. He has held senior executive roles at GrammaTech, Clarabridge, FranConnect, Arxan Technologies, Macrovision, and VeriSign, among others, where he built and led high-performing sales teams, established strategic partnerships, and expanded into new markets. At Applitools, van Gorder leads global sales and revenue operations. 

“I am proud to be CRO of Applitools,” said van Gorder. “It has been a strong year already for the company, and Applitools has proven over the past decade that they are the leader in the test automation market. As Applitools continues to expand into new industries and grow within its current customer base, I am excited about accelerating growth and expanding on our strong customer relationships at leading global organizations.”  

Applitools plans to announce more innovative capabilities in the next several months that will support its mission to help leading organizations deliver visually and functionally flawless apps in a way that is seamless and accessible. 

About Applitools

Applitools offers the industry’s next generation test automation platform, infusing AI in every step of the testing lifecycle. Applitools Eyes is the only market solution to replicate the ‘human eye’ and automatically spot functional and visual bugs with every release. Now with Applitools’ Ultrafast Test Cloud, Ultrafast Grid, Execution Cloud and Preflight nearly everyone in the organization is seamlessly integrated into the testing process – from design, development, QA, operations, marketing and product teams. 

Hundreds of the world’s top brands – including more than 25% of the Fortune 500 – trust Applitools to reliably ship applications faster to delight millions of users on any device and browser, and across every screen size and operating system.

Applitools is headquartered in San Mateo, California. To learn more, visit applitools.com. 

Media Contact:
Olivia Heel
Catapult PR
oheel@catapultpr-ir.com

SOURCE Applitools

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SAN MATEO, Calif., October 11, 2022 – Applitools, provider of the next generation test automation platform powered by Visual AI, today announced the formal launch of its Partner Program with key GSI’s, SI’s and VAR’s including Accenture, Apexon, Cap Gemini, EPAM, Infosys, Tech Mahindra, TTC and many more. 

Applitools is the fastest-growing Testing company in North America. The company has hundreds of customers – including more than 25% of the Fortune 500 – with a large presence in top financial services businesses, leading software and fast-growing tech companies, and SMB markets globally.  (https://applitools.com/blog/deloitte-fast500-2021/). 

Applitools’ goal is to build the right infrastructure and to understand what partners need most in order to create a scalable business together, which also meets the needs of their joint customers. This includes training paths and certifications, formal routes to market that match the way its partners go-to-market and a Partner Resource Center.   

“TTC is excited to join the Applitools Partner Program.  Modern enterprises are challenged to provide a seamless experience at scale while navigating the growing number of devices customers interact with daily,” said Chris Rolls, CEO America’s at TTC. “Aligning Applitools’ deep experience in visual AI and test automation with TTC’s broad testing expertise we will accelerate our customers’ modernization journeys and deliver on the promise of flawless customer experience.”

Learn more about the Partner Program and how your company can join: https://applitools.com/partners/ 

To drive this initiative and help scale strategic partnerships globally, Applitools recently hired Alan Ota as VP of Strategic Partners. Alan brings a strong track record of successfully building businesses, channels, Technology Alliance ecosystems and managing complex programs, such as merger and acquisition integrations. Prior to joining Applitools, he worked at HP, Worksoft and Tricentis where he was SVP of Strategic Partners. Alan successfully led similar Partner Program initiatives at all 3 previous companies. 

“I am honored to lead the Partner Program at Applitools to help partners and their customers tap into the power of visual AI,” said Alan. “At Applitools we believe that strengthening the community around us – including through our partners and education platforms like Test Automation University – proliferates success. With plans to scale quickly, we look forward to inviting more partners to the program soon and kicking off additional initiatives to continue to increase the value we deliver.” 

Flawless UI/UX is critical for successful Digital Transformation. The recently released State of UI/UX Testing Report 2022 indicates that customers are actively implementing Continuous Delivery (CD) and that automation, including visual testing, and cross browser/device testing are key enablers of CD and Digital Transformation.  The report also showed that most organizations’ current testing techniques are unable to meet the quality engineering demands for their digital products and services. This is why Applitools is investing in its partners, and partnering with the top GSI’s, SI’s and VAR’s to match customer needs and to solve the challenges IT departments face to deliver flawless apps. 

About Applitools

Applitools is leading the industry in the application of artificial intelligence (AI) and machine learning (ML) to test automation, delivering a next generation test automation platform powered by Visual AI. Over 400 of the world’s top brands from verticals such as Tech, Banking, Insurance, Retail, Pharma, and Publishing — including 50 of the Fortune 100 — use Applitools to deliver the best possible digital experiences to millions of customers on any device and browser, and across every screen size and operating system.

Applitools’ Ultrafast Test Cloud modernizes critical test automation use cases — Functional Testing, Visual Testing, Web and Mobile UI/UX Testing, Cross Browser Testing, Responsive Web Design Testing, Cross Device Testing, PDF Testing, Accessibility Testing and Compliance Testing — to transform the way businesses deliver innovation at the speed of DevOps without jeopardizing their brand.

Applitools is headquartered in San Mateo, California, with an R&D center in Tel Aviv, Israel. To learn more, visit applitools.com or follow us on LinkedIn, Twitter and Facebook. 

Media Contact:

Olivia Heel

Catapult PR

oheel@catapultpr-ir.com

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